Define UX vision and strategy for enterprise merchandising platforms supporting nationwide store operations and complex product ecosystems.

Establish scalable design frameworks, processes, and tooling that improve cross-team efficiency and consistency.

Mentor designers and influence cross-functional leadership to elevate design quality, alignment, and delivery predictability.

L ed UX strategy across core revenue-driving experiences, including product detail, multi-item buying, and omnichannel fulfillment (delivery, pickup, installation ).

Translated complex pricing models, product configurations, and operational constraints into intuitive, scalable purchase experiences that improved conversion and reduced friction.

Built adaptive frameworks for product merchandising, comparison, and selection across diverse categories and fulfillment scenarios.

Partnered with Product, Engineering, and A nalytics to drive roadmap priorities and support A/B testing and data-informed optimization.

L ed UX strategy across core revenue-driving experiences, including product detail, multi-item buying, and omnichannel fulfillment (delivery, pickup, installation ).

Translated complex pricing models, product configurations, and operational constraints into intuitive, scalable purchase experiences that improved conversion and reduced friction.

Built adaptive frameworks for product merchandising, comparison, and selection across diverse categories and fulfillment scenarios.

Partnered with Product, Engineering, and A nalytics to drive roadmap priorities and support A/B testing and data-informed optimization.